Virtual interactive sightseeing

Families with children are mainly travelling in the Leipzig region, but also visit the zoo, the Panometer and the Children’s Museum in the city of Leipzig. However, a 2-hour city tour is not the first choice for a family that needs more flexibility on a city trip and no fixed guided tours. A digital application for a city tour could offer this flexibility, but it lacks well-prepared content for this target group.

The aim of the app is therefore to attract families to Leipzig’s city centre with interactive and child-friendly offers, to inform, entertain and surprise them.

The virtual experience via app and an integrated game takes the family on an entertaining tour through the city. Here they discover well-known Leipzig sights such as the opera, the Gewandhaus, the City-Tower, Nikolaikirche, the Mädler Passage/Auerbachs Keller, the market square and much more, interspersed with visits to the play street. Standing in front of the buildings, users can explore the interior with their mobile phones via augmented reality (AR) technology. The game is intended to lure users into the buildings, e.g. to reach higher levels or to find out the next spot on the city tour.

In cooperation with Leipzig Zoo, you receive an animal symbol at each spot. Those who have collected all the animals receive a discounted admission to Leipzig Zoo as well as a further incentive for the children, for example an ice cream or a zoo souvenir as a reward.

The application should be interesting for children with simple questions and a gaming effect as well as for adults with edutainment. The AR application can be used to arouse interest in the medium and the city of Leipzig with its cultural sights as a product.

At every spot, further suitable offers for families can be displayed (“You might also be interested in this…”), tips for family-friendly and barrier-free restaurants can be given, as well as special recommendations for families with small children for toilets, playgrounds, nursing areas and so on.