Sustainable mobility bonus for Leipzig
Sustainable mobility bonus for Leipzig
How can innovative digital solutions create incentives for Leipzig citizens to use sustainable forms of mobility?
Mobility strategy and targets of modal split:
With currently around 605,000 inhabitants, Leipzig is the most populous city in Saxony. The city’s consistently positive population and economic growth in recent years has also led to an increase in traffic.
Against this background, a Mobility Strategy 2030 with several scenarios has been developed in Leipzig in the past years. The vision of the strategy is to ensure safe, clean, reliable and affordable mobility for citizens in Leipzig. The sustainability scenario of the Mobility Strategy 2030, which was adopted by the city council in 2018, follows the priority of sustainable mobility and the strengthened promotion of the environmental association (sustainable modes of mobility)
The goal is to achieve a modal split in 2030 with a share of 23 % public transport, 24 % walking, 23 % cycling and max. 30 % motorised private transport. This is intended to achieve the lowest possible emission (zero-emission), low-noise and climate-neutral urban mobility.
The 2018 underlying modal split was 17.5 % public transport, 27.3 % walking, 18.7 % cycling and 36.5 % motorised private transport.
Importance of digitalisation for mobility:
Digitalisation is an important cross-cutting issue in the mobility scenario. It has a major influence on mobility in all cities and contributes significantly to the transformation of mobility behaviour.
Added value for citizens:
Digitalisation creates new mobility services and service offers that enable citizens to obtain information about efficient and sustainable mobility in the city and to use them.
Added value for cities:
Digitalisation offers a great opportunity for municipalities to use traffic and movement data to optimise transport planning and make it more efficient in the future. By optimising the planning of sustainable mobility projects and promoting sustainable mobility behaviour, the climate targets set can be achieved.
The challenge is how to convince citizens of more sustainable mobility behaviour at the same time as collecting mobility data for transport planning.
Vision / Expected Result
Through this challenge, the city of Leipzig is looking for an app for all types of mobility (public transport, sharing solutions, motorised private transport, cyclists and pedestrians). The ecological footprint is then to be determined from the respective mobility behaviour. Depending on the mobility behaviour, a personal mobility bonus should then be determined and made available to the users, for example in the form of bonus points or vouchers. To this end, the project will also work with local service providers and retailers where the bonus or voucher can be redeemed. This should create an incentive system to use the app continuously.
The mobility data of the app users should be made available anonymously for the city as an additional database for efficient and needs-based mobility planning.
To be considered are:
- Accessibility (Act implementing Directive (EU) 2016/2102 on accessible access to websites and mobile applications of public bodies Accessible Websites Act)
- Provisions of the General Data Protection Regulation GDPR
- Opportunities for white label solutions and adaptation to the corporate design of the city of Leipzig
- Mobility Strategy Leipzig 2030 (https://www.leipzig.de/umwelt-und-verkehr/verkehrsplanung/mobilitaetsstrategie-2030)(external Link)
- Sustainability Scenario (https://www.leipzig.de/umwelt-und-verkehr/verkehrsplanung/mobilitaetsstrategie-2030/nachhaltigkeits-szenario)(external Link)
- Mobilitätsstrategie 2030 – Aktionsprogramm Radverkehr 2021/2022. – Klimafreundlich mobil in Leipzig (VII-DS-00547-NF-01-DS-03)
- Green City Plan Leipzig (https://www.leipzig.de/umwelt-und-verkehr/luft-und-laerm/luftreinhaltung/green-city-plan)(external Link)
Thank you for your interest in the Smart City Challenge Leipzig 2022.